The Sounder sells for $395, about $200 less than Hammond's previous cheapest organ. Last year Hammond introduced the Sounder, an easyto‐play model with many automatic features made feasible only through the wide use of integrated circuitry. based in Deerfield, Ill., sold approximately $82‐million worth of organs in its fiscal year ended March 31, 1974, up from $64‐million the year before. Volkober, president of the Hammond Corporation, the nation's largest manufacturer of electronic organs, said, “Increasingly easy‐toplay features, lower prices, broadened distribution bases and more leisure time are probably the best reasons to explain the industry's explosive growth.” Why have electronic organs grown so popular? John A. In each of the 10 years before integrated circuitry was introduced on a large scale, organ sales hovered near 140,000 units. Piano sales in 1973 came to 247,700 units and $239‐million. The 1973 sales of electronic organs represented almbst one‐quarter of the music industry's total sales of $1.5‐billion. This slower growth was attributed to manufacturers’ difficulties in obtaining electronic components.ĭollar volume continued its strong climb last year, reaching $359‐million, a 14 per cent advance over 1972's $314‐million. Unit sales in 1973 hit 202,000, a rise of 9 per cent.
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